The Sublime Beyond 2019 SEO Rule Book

SEO Factors to Monitor in 2019
Roger Montti Roger Montti / December 28, 2018
1.4K
SHARES
10K
READS
5 SEO Elements to Monitor in 2019
Study: The 80 Most Common E-Commerce Website Mistakes
To help away the business community we've conducted research driven by SEMrush Site Audit to find out which issues e-commerce websites are struggling with most. SEMrush with Paul Lovell scanned 1300 web stores for 80 specialized and SEO issues, varying widely from mild nuisances to severe business-damaging errors.

READ THE FULL RESEARCH→
[object Object]
ADVERTISEMENT
2018 was the year in which Google introduced dramatic adjustments to how it ranks sites. For instance, Google used AI for approximately 30% of search queries. The page with the most links does not rank at the top any more always. Here are the five SEO elements that I believe will make a difference for 2019.

Become Familiar with Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Advertising Agenda
Improve Content Focus
Improve Image SEO
1. Become Familiar with Structured Data
Structured data is certainly intimidating. But it’s actually simple to become familiar with how it operates. The easiest way to become familiar with it really is to copy and paste and begin working with it.

I wrote a step-by-step tutorial for helping those not used to structured data. It shows the way the online manual for structured data is set up. You then are walked because of it through creating and assessment your own structured data code.

Go through: 5 Easy Wins for Structured Data

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s possible to create an honest mistake and receive a penalty for it.

The five most common structured data mistakes to avoid:

Using inappropriate structured data
Organized data doesn’t match on-page content
Violates Google’s Guidelines for a particular data type
Violates Google’s Structured Data General Guidelines
Shortcuts and taking liberties (aka manipulative behavior)
Read: Structured Data Mistakes in order to avoid

3. Consider Podcasts for Your Marketing Strategy
Podcasts are an popular way to consume content increasingly. You should think about investigating if potential clients are listening to podcasts linked to your niche. And if they are then it may seem sensible to create a strategy to reach those listeners.

A strategy could range between sponsorships, appearing on the podcast, and by promoting particular content that may be of curiosity. Podcasts are content that's consumed in a digital format. Marketing with podcasting can be considered an extension of content marketing.

Read: Podcasts More Popular than Blogs

4. Focused Content
This is perhaps the most crucial part of Internet marketing for 2019. All year for sites that have lost ranking Unfocused content is one of the biggest mistakes I’ve been seeing.

Within an article I wrote about how to create better content I recommended this:

Block fraudulent clicks on your Google Ads.
Protect your advertisements from rivals Automatically, bots, click farms and other types of click fraud. Simple setup. Begin your free trial today.

Start Now
ADVERTISEMENT
“Webpages rank because The Best 2020 SEO Guide Book websites link to those pages. Websites connect to those pages because those web pages solved a nagging problem, because it scratches an itch.

Nobody ever linked to a web page due to its keyword relevance.”

Read: Keyword Research for Content that's Focused and Ranks Better

5. Improve Your Image SEO
Images are more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading components because they all interact to help the page rank better. Images can also boost your ranking power by showing up in improved listings.

Image SEO Best Practices
Use images that tell a complete story
Readers achieve deeper understanding of concepts with symbols or pictures that illustrate your point. If the article is about adopting a pet, present cute kittens at an actual animal shelter.

If the article is about the failure of a ongoing business or a process, perhaps consider an image of a ship going to hit a rock or a car with the tires falling off.

Communicating an idea or a point quickly with an image can help readers know very well what your article is about, which will help them decide to read it.

Illustrate Step-by-step Instructions
Readers and consumers love step by step instructions. Screenshots and illustrations are super Google and helpful tends to use these kinds of images in improved listings. An individual image that illustrates how to do something can be ranking gold.

Optimize Images
Using images which can be measured in megabytes may decelerate sales and rankings. Heavy images shall contribute to higher bandwidth demands on your own server, which can cause extra fees from your hosting company. Heavy images can contribute to slowing down the server whenever a crush of site guests reach your site simultaneously.

Read: 7 Ways Images Can Boost Rankings

Bonus: CONTINUE to Date
In addition to these tips for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the web site updated is important. Use difficult to imagine passwords. Consider undertaking an audit of all third party add-ons and plugins to make sure they are regularly updated and well written by a company which can be trusted.